Instagram auto-replies

Someone comments BOOK on your post and gets your link by DM.

On the Pro plan, open Settings → Instagram auto-replies and add a rule: the words people comment (like BOOK or PRICE) and the message they get by DM. Put `{link}` in the message for your page's address.

• Words match on their own, without caring about capitals or accents: BOOK, book and Book all count; "facebook" doesn't.
• Each word belongs to one rule. You can have up to 20 rules.
• Optional: a public reply under the comment, like "Sent you a DM!", so others see it works.

Your Instagram must be a business or creator account, connected in Settings → Connections. If it was connected before auto-replies existed, connect it again to allow replies.

Each comment gets one DM. Instagram only allows a reply within 7 days of the comment. Pro includes 2,500 replies a month and Business 25,000; the screen shows how many you've used and the latest replies.

Tip: Mention the word in your caption: "Comment BOOK and I'll send you the link."